Over the past five years, Grace has produced, filmed and edited social media content professionally. She has managed the social platforms for a major news organisation with a combined following of over 45 million across platforms. Beyond that, Grace has modernised legacy media brands from the ground up - building out entire social presences for companies that had none.

Grace has built and run high-stakes platforms in real time, at scale. She's worked under pressure that most social media managers never face - from the Prime Minister's plane, to movie premieres, to crime scenes, to foreign royal engagements. Her career has taken her across the globe, covering a wide range of stories. That range has taught her to communicate with any audience, in any tone, at any speed.

Working at the centre of breaking news has also given Grace a finger on the pulse - not just of what's happening globally, but of how those events ripple out and shape culture. She understands the moment a story stops being news and starts becoming a conversation or trend. 

She's built her own platforms from the ground up, and has advised on-air correspondents at a major UK broadcaster on developing theirs, so she understands both sides: how to build an audience, and how to protect a reputation while doing it.

That combination of skills - journalism, public relations and personal branding - means Grace isn't another self-proclaimed "social media expert" repeating trends she has read about, but rather someone who has lived inside the machine that creates them, and knows how to use that to a brand's advantage.

Outside of her career, Grace has been personally drawn to brands that champion wellness and intentional living. Cessa Social was built from a desire to combine those worlds: bringing the same speed, skill and media expertise she built in newsrooms to the brands she believes deserve to take up space online.